FITT at the Gafa trade fair in Cologne: a resounding success for the new vision and the YOYO 2018 collection

FITT reaped widespread approval at the 26th edition of the Gafa trade fair in Cologne, the prestigious international showcase dedicated to gardening.

With over 2,000 exhibitors coming from 59 countries (84% of them foreigners) and 39,000 operators from all over the world, Gafa confirms its standing as a privileged meeting point for operators that promotes excellent opportunities for networking, analysing market trends, and launching new products for all garden segments.

In this context, FITT was able to meet with the leading international names and with representatives of Europe’s major buying groups, besides potential American and Australian customers.

2017 Gafa trade fair objectives: putting customers first

FITT presented three important novelties to all players and stakeholders of the garden and home improvement sectors:

A new corporate vision

The company’s CEO, Alessandro Mezzalira, illustrated the new organisational structure and the strategy that will guide the future activities of FITT according to a brand-oriented approach. Considerable emphasis was devoted to the Group’s new visual identity, which inspired the stand’s colours and graphic design, received.

A new interactive tool to channel the product experience at points of sale

FITT reaped widespread approval at the 26th edition of the Gafa trade fair in Cologne, the prestigious international showcase dedicated to gardening.

With over 2,000 exhibitors coming from 59 countries (84% of them foreigners) and 39,000 operators from all over the world, Gafa confirms its standing as a privileged meeting point for operators that promotes excellent opportunities for networking, analysing market trends, and launching new products for all garden segments.

In this context, FITT was able to meet with the leading international names and with representatives of Europe’s major buying groups, besides potential American and Australian customers.

2017 Gafa trade fair objectives: putting customers first

FITT presented three important novelties to all players and stakeholders of the garden and home improvement sectors:

A new corporate vision

The company’s CEO, Alessandro Mezzalira, illustrated the new organisational structure and the strategy that will guide the future activities of FITT according to a brand-oriented approach. Considerable emphasis was devoted to the Group’s new visual identity, which inspired the stand’s colours and graphic design, received.

A new interactive tool to channel the product experience at points of sale

With this tool, developed on YOYO, FITT confirms the pivotal role of the end user within its new corporate strategy and the growing importance that the company assigns to digital technologies. As a result, the point of sale turns into a venue where the product can be experienced even before being purchased: an area within the stand was reserved for two large-size touch monitors that enabled visitors to interact virtually with YOYO. A visual customer experience of this kind helps end users to familiarise with FITT solutions in an in-depth yet emotional way.

The new YOYO 2018 collection

Recent market surveys conducted by FITT revealed the need for consumers to have diversified solutions enabling them to store the garden hose so that is remains tidy, protected and clean after every use. To satisfy this market need, the company has created 3 variants of YOYO – YOYO GO, YOYO UP and YOYO BAG – presented in preview at the Gafa fair. They will be available at points of sale as from next year.

Product area test: the YOYO experience becomes real

YOYO 2018 was the highlight of the stand, even from a purely physical standpoint: two testing areas were reserved for visitors, who were able to test YOYO by watering a lawn with real water. In addition, an exhibition area showed how YOYO will appear at points of sale inside functional and custom display stands.

The culminating event of the three-day fair was held on 4th September, when the major national and international customers gathered at the stand along with sector media representatives. Below is a gallery containing the most significant pictures of the trade fair.