fitt magazine
The awards ceremony of the Elected Product of the Year Innovation Prize!

Yesterday evening, 15 March, a FITT team represented the company at the awards ceremony of the Elected 2018 Product of the Year prize held at the Alcatraz club in Milan. The YOYO extensible system emerged the winner in the Gardening category, obtaining the highest score for innovation and satisfaction. The score was based on a market survey conducted by IRi that involved 12,000 people representing the […]

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The final phase of the Master Project Winter Session

Today, 13 March, saw the conclusion of the Master Project Winter Session, an initiative uniting FITT and students of the Italian School of Design (Scuola Italiana Design) in Padua. Over an intense three-month period, the students were put to the test as they developed new scenarios, product concepts and accessories dedicated to the garden sector. The main highlight was YOYO, the extensible […]

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FITT YOYO at Melaverde

FITT chooses Canale 5 and one of the most authoritative TV programmes to introduce the general public to FITT YOYO, its flagship product in the gardening sector. Starting from this forthcoming Sunday and for the next four episodes, the infomercial created by Publitalia for FITT YOYO will be broadcast during the programme Melaverde. The testimonials will be the skilled presenter of the programme, Ellen […]

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FITT at the BigMarket fair in Florence

On 9th and 10th March, the builders’ merchant BigMat organised BigMarket, an event reserved for the BigMat points of sale network and partner suppliers, in the enchanting Fortezza da Basso trade fair facility in Florence. The participants were presented with a broad overview on systems and products for home building and restructuring. Moreover, the event offered them the opportunity to strengthen their business […]

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YOYO has been Voted Product of the Year 2018!

FITT’s extendable red hose system for watering and washing has been Voted Product of the year in the Gardening Category. Organised by the Marketing & Innovation company Italia s.r.l., this award honours innovation and is entirely based on consumer votes. After having been found eligible to participate by a panel of representatives formed of representatives from professional associations, distribution, communication […]

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FITT’s CEO Alessandro Mezzalira is a guest at the TOP 500 special

“Something is stirring in the Vicenza industrial sector”, runs the title of the special TOP 500 supplement dedicated to companies that excel in terms of turnover. Published today by the Giornale di Vicenza (Vicenza daily), it was presented yesterday afternoon at the CUOA Business School of Altavilla. A new slant on the situation which puts the spotlight on some important players leading a solid […]

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The Vicenza TOP 500 special has now reached its eighth edition

This afternoon the eighth edition of the TOP 500 event will be taking place on the premises of the CUOA Business School of Altavilla Vicentina. TOP 500 is the special supplement of the Giornale di Vicenza (Vicenza daily) dedicated to companies based in the Vicenza area that excel in terms of turnover. The University of Verona’s Department of Business Economics and the professional service network PwC were tasked with analysing […]

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The new solutions for 2018 presented to the agents of the Building Division

Last week, the meeting of the agents of the Building Division took place in the headquarters in Sandrigo. The meeting offered an opportunity to examine together the results attained during 2017. The analysis led to a business alignment of the sales force and laid the platform for launching the sales strategies for 2018. The emphasis was on FITT Bluforce, the system […]

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YOYO participates in the Les Palmes de Promojardin international competition in Paris

On the evening of Monday 5th February, the Les Palmes de Promojardin event, dedicated to the gardening and pet sectors, was held in Paris. FITT also featured with its TV advert, ‘YOYO génial et irrésistible’ (“A genius you’ll love”), in the Mass Media category. Some 700 participants attended a real television show, currently in its second edition. The event was widely applauded […]

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