On 5th February 2018, FITT will be participating with its French-language TV advert, “YOYO génial et irrésistible”, in “Les Palmes de Promojardin”, a major event to be held in Paris at the headquarters of the National Horticultural Society of France dedicated to communication in the garden and pet animal sectors.
In the second edition of the award, the participant companies will challenge one another in five different categories: mass media, Internet digital and social networks, communication on the point of sale, events and innovation.
FITT will compete for the prize in the mass media category, created to reward television and radio advertising campaigns.
The evaluation criteria adopted by the panel of judges will focus on the campaign’s level of innovation, the quality of the communication, the impact on the media and the originality of the approach.
The initiative arose from the desire to gather the major players in the garden and pet animal sectors. FITT will compete for the title with YOYO, its flagship product for the garden sector, a lightweight, compact and ready-to-use product for watering and washing.